TryNova vs the built-in AI try-on on Wildberries and Ozon
Wildberries and Ozon give clothing sellers AI try-on for free. For one generic frame on a shared model that is enough. Below is exactly what you get there and what TryNova adds, without the marketing.
| Feature | WB / Ozon try-on | TryNova |
|---|---|---|
| Price | Free | Subscription, see pricing |
| Model | Shared generic model | Generated model, saved and reused across your catalogue |
| Style and brand | None, identical for every seller | Background, pose, light and model look matched to your brand |
| Video for Reels, TikTok and the listing | No | Short video from the same photo |
| AI photoshoot (several angles and scenes) | No | Yes |
| Video try-on | No | Yes |
| SEO description and hashtags | No | Yes, written to marketplace rules |
| API and automation | No | REST API, try-on widget for your own store |
| Where you can use the output | Only in the listing on that marketplace | Anywhere: WB, Ozon, your store, social, ads |
When the built-in try-on is enough
- You have up to 5–10 SKUs and no plans to grow the range.
- You sell on one marketplace only and run no social channels.
- One frame on a generic model is fine; you make video and copy yourself.
When TryNova pays off
- From 20 SKUs: each photoshoot and video edit costs more than the subscription.
- You sell on several platforms or your own store and want one consistent look.
- You need video for listings and ads, not just a still.
- You are an agency or fulfilment operator and want content through an API.